Personalization

Opt-out campaigns around sensitive dates such as Mother’s Day are now incredibly popular, but are they doing more harm than good? We explore the next stage in opt-out marketing.

Get ready to improve your customers' experiences with our latest release.

The key to successful email marketing – to all marketing – lies in understanding what your customers want. Armed with the right customer data you can deliver content that appeals to customers. And better customer engagement drives conversions and increases sales.

Modern customers are busy and have short attention spans. This makes maintaining engagement harder than ever. In this blog, we will look at the easy and effective way you can identify lapsed customers and tactics you can use to re-engage them to drive revenue and results.

When done right, email marketing can produce an ROI of $42 for every $1 invested. When you use smart email marketing tactics, you can increase your ROI even more.

Generating content for your email marketing is an ongoing struggle for many marketers – especially those teams who act as email marketers and content creators. Producing fresh content send after...

Coming up with new ideas for your email marketing can be a struggle. Subscribers know what to expect from brands’ marketing efforts. We must adapt our tactics to keep it fresh. Email personalization is the tactic that continues to surprise and delight audiences while driving the results marketers need.

Product recommendations are the best follow-up to a surge in sales.

When you take a behavior-based approach to marketing, shoppers benefit from a more personal experience.

Using bestsellers for recommendations is like turning on lights in an already well-lit room. AI-powered product recommendations can turn on lights in rooms you didn't even know you had.

Why your personalized emails should go beyond first name salutation.