Personalization
Personalization - the art of targeting an email marketing campaign to a specific subscriber by leverating your customer data. The revenue opportunities you can unlock using personalization are unprecedented.
Personalization tactics are many and varied. Ranging from basic personalization like including first names in subject lines, to advanced AI product recommendations based on predicted behavior. Learn more about personalization here.
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PersonalizationWhy Dotdigital is a great personalization platform for ecommerce brands
Read morePersonalize your ecommerce with Dotdigital. Drive sales and boost customer loyalty with powerful marketing automation.
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Cross-channel marketingThe ultimate guide to cross-channel personalization
Read moreDiscover how to deliver personalized experiences across all channels.
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PersonalizationWhat are the types of website personalization?
Read moreImagine a website that understands exactly what your customers want. That's website personalization. Discover the different types of website personalization and strategies in this blog.
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PersonalizationHyper-personalization in ecommerce
Read moreImagine a store that knows your needs. Hyper-personalization delivers personalized recommendations and a sense of understanding. Learn how to implement this powerful strategy for increased customer satisfaction and sales.
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PersonalizationThe power of website personalization for higher education
Read moreStruggling to stand out in a sea of higher education websites? Learn how website personalization can attract top students and increase engagement and applications.
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PersonalizationMoments-based marketing and the customer journey
Read moreDiscover the power of moments-based marketing in the customer journey. Uncover key touchpoints, create tailored campaigns, and boost conversions with these actionable tips.
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Artificial Intelligence
Top personalization trends in 2024: from AI to hyper-personalization
Read moreExplore the future of personalization for digital marketing in 2024.
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AutomationMarketing automation vs. personalization: which one should you choose?
Read moreBoost your marketing with proven tactics combining personalization and automation.
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Email marketing
5 tips for a successful holiday marketing campaign
Read moreUnlock the secrets to a successful holiday marketing campaign with our five actionable tips.
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Email marketing
4 key personalization strategies to connect and convert your audience
Read moreLearn key personalization strategies to forge stronger connections with your audience, boost engagement, and drive impactful marketing results.
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PersonalizationEmail segmentation: how to use segmentation to personalize emails
Read moreEmail subscribers’ inboxes are packed with marketing emails competing for their attention. Every day they receive promotions, offers, and deals designed to drive them to convert and part with their hard-earned cash. And you want to do the same, so how do you make your email marketing stand out?
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Personalization
What is email segmentation?
Read moreEmail segmentation significantly improves the results of your email marketing campaigns. So, why are so many brands failing to adopt this best practice tactic?
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Email marketingWhat are the best practices for email personalization?
Read moreBoost your email engagement with these email personalization best practices.
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Artificial IntelligenceKey takeaways from Retail Innovation Conference and Expo
Read moreSome key insights from the Retail Innovation Conference and Expo.
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Customer engagementHow to keep up with high consumer expectations
Read moreKeep up with high consumer expectations with these strategic marketing tactics.
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Email marketing
3 quick ways to reduce unsubscribes
Read moreLearn to reduce email unsubscribes with three simple strategies.
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Email marketing4 benefits of targeted email marketing
Read moreLearn about the essential targeted email marketing best practices.
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Customer experience4 ways to create personalized customer experiences
Read morePersonalized customer experiences are crucial in today's digital landscape.
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Customer experienceHow to personalize complex journeys for an exceptional customer experience
Read moreRead on learn strategies to personalize complicated customer journeys in the travel industry.
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Customer dataHow marketers can use data to shift from acquisition to customer retention
Read moreFind out how you can improve customer retention by using customer data.
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Cross-channel marketingHow to unify customer data for data-driven marketing
Read moreData-driven marketing is no longer a theoretical and innovative approach, it should be a fundamental part of your marketing strategy.