Industry trends
Knowing what’s hot and what’s not is vital for staying on top of your competition. Marketing is an ever-changing art, but to make your life easier Dotdigital are always keeping an eye on the latest industry trends.
Reporting on everything from new marketing tech to buzzwords, fads, and the impact of the economy on your marketing budgets, Dotdigital is your one-stop-shop for all things marketing.
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Industry trends2025 marketing predictions and trends: What to expect
Read more2025 is almost here, and marketing is changing fast. Customers are evolving, AI is reshaping the landscape, and social media is constantly shifting. To stay ahead, explore these key trends shaping the future of marketing.
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Industry trendsHitting the Mark: In a snapshot
Read moreDiscover key trends and insights from our Hitting the Mark report.
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Industry trendsApple iOS 18: what’s next for marketers?
Read moreApple's iOS 18 introduces significant changes to email and mobile marketing. Explore the updates to on-device categorization, digest view, personalized notifications, and RCS to adapt your strategies and ensure your campaigns remain effective.
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Industry trendsHow to build the perfect tech stack for sports and entertainment in 2024
Read moreDiscover how to simplify your operations, improve efficiency, and boost conversions with our comprehensive tech stack guide for the sports and entertainment industry.
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Industry trendsThe 10 hottest topics to focus on when planning your Ecommerce Expo itinerary
Read moreAre you ready to take your ecommerce game to the next level? The Ecommerce Expo is your ticket to the future. Read on to see our top 10 list of the hottest topics being covered this year to simplify your Ecommerce Expo itinerary planning.
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Industry trendsHow to build the perfect charity tech stack in 2024
Read moreBuilding a tech stack that propels your charity forward requires careful planning and strategic selection. Discover how to maximizes efficiency, enhances donor relationships, and drives meaningful impact.
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Industry trendsHow to build the perfect ecommerce tech stack in 2024
Read moreEcommerce tech stacks are often sprawling, stressful, and unnecessarily complicated. Discover how to simplify your operations, improve efficiency, and boost results.
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Industry trendsThe future of martech
Read moreThe martech industry is evolving rapidly. Learn to make smart investments, prioritize customer-centricity, and streamline your tech-stack for improved marketing performance.
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Industry trends4 trends shaping the future of marketing (from Marketing Showcase)
Read moreThe ever-evolving world of marketing automation presents new challenges and opportunities for marketers. Read on to learn four key areas marketers can utilize when it comes to the latest technology available.
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Industry trends2025 mobile marketing predictions
Read moreWant to learn the latest strategies for successful mobile marketing in 2025? Keep reading to discover the top trends and how to utilize them to reach your target audience and enhance engagement.
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Industry trendsHow machine learning reads your mind: The personalization power of Spotify playlists
Read moreEver wonder how Spotify crafts those eerily perfect playlists? It's not magic, it's machine learning. Dive into the tech behind your personalized soundtrack and explore Spotify's latest features that take music curation to a whole new level.
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Industry trendsKey takeaways from the Nashville Retail Summit
Read moreDive into the Nashville Retail Summit highlights, where industry leaders discuss the future of ecommerce.
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Industry trendsWhat is responsible marketing?
Read moreFind out how responsible marketing practices can build customer trust and elevate your brand with inspiring examples and essential tips.
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Industry trends
SMS for B2B: How sales reps can close more orders with text messaging
Read moreDiscover our best practice tips to effectively leverage SMS marketing in B2B to drive successful campaigns and close more deals.
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AutomationMarketing automation vs. personalization: which one should you choose?
Read moreBoost your marketing with proven tactics combining personalization and automation.
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Industry trendsA Dotdigital Summit interview with Spektrix’s data expert, Sarah Frost
Read moreGain valuable customer retention advice and uncover loyalty-building strategies in this engaging interview with Spektrix's data expert, Sarah Frost.
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Industry trendsInsights from Stroke Association’s Lily and Emma at the Dotdigital Summit
Read moreIt’s just one week until the Dotdigital Summit. Read on to learn creative messaging strategies from Stroke Association's marketing experts, Lily and Emma.
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Industry trendsLe Col’s game changing strategy – an interview with Summit speaker, Chris Palmer
Read moreUncover Le Col's groundbreaking strategies in our interview with Chris Palmer.
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Industry trendsDotdigital retains its ISO certifications
Read moreSee how Dotdigital has retained three ISO certifications.
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AutomationWhat is customer intent and how to use it in your marketing
Read moreUnlock the power of customer intent to transform your marketing.
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Customer engagementHow to create interactive customer experiences
Read moreBrands must strive to craft memorable customer experiences that captivate and engage their audience.