Industry trends

Sustainability is not a passing fancy. It’s not a buzzword or a tick-box activity. It is at the top of the agenda for businesses, marketers, and consumers alike.

Let’s talk Revenue Attribution… Industry trends You’ve probably heard the term “revenue attribution” used over recent years as it’s become a more commonly used term within the marketing sphere. This...

Super Bowl ads 2022: what they can tell us about marketing in the future? After weeks of hype, an epic build-up, and an unforgettable halftime show, the Super Bowl has...

Paving your way through a saturated entrepreneurial world online might be hard, but this struggle isn’t insurmountable. Every day brands launch themselves into multi-million dollar success stories.

2022 goals and predictions Industry trends So, December, here again already, huh?! It feels like just the other day we were shopping for the perfect gifts for our loved ones,...

To SCV or not to SCV? Single customer view, 360-degree view of the customer, golden record – all of these terms and more have been bandied around marketing circles for...

Christmas ads 2021: the art of brand storytelling The only people who work harder than Santa are the year-round marketing elves. Day-in, day-out we toil away trying to hit our...

Human-to-human marketing: what is it and why is it important? Too often businesses today think about customers in terms of their segment – are they B2B or B2C? But is...

When Apple announced its iOS 15 update, it left email marketers shaken. No more opens, no more location data, no more real email addresses? Cue panic.

Examples of simple neuroscience-based structures you can use right now

Everything you need to know before implementing your SMS marketing strategy.

The day has become one of the most successful global shopping events across Asia and many parts of the world.

5 practical applications of using neuroscience in your campaigns

There’s a secret to very good marketing. It’s a thread that combines all exceptional marketing campaigns, from pureblooded email marketing through to true omnichannel marketing masterpieces: the purchase formula.

With digital transformation becoming the new normal, businesses across the globe are trying to jump on the digital marketing bandwagon. If you are looking to improve your existing email marketing strategy or kick off your digital marketing automation journey, this blog is for you.

Open rate has been a core email metric for as long as the channel has been around. It certainly has its benefits, and of course, its disadvantages. But, like it or loathe it, the metric and how marketers report on their campaigns is about to change forever as Apple ushers in their latest update, iOS 15. Which begs the question, why do we put so much faith in it, and who really cares about open rates anyway?!

Email marketing is a service. Customers have chosen to subscribe to your brand. In exchange for their business, they expect to be surprised and delighted with a personalized, inspiring experience.

In the fourth and final installment of our PWA blog series, we're looking to the future. Our partners share their invaluable expertise on how you can use PWAs to future-proof your ecommerce marketing.

For our third installment of our PWA series, we hear about the unquestionable benefits PWAs can bring to businesses looking to improve customer experience and conversion rates.

Did you know that every year, on the third Thursday of January, April, July, and October it’s Get To Know You Customer Day?

In this second installment of our four-part PWA series, we hear from some more all-star partners about the benefits of moving to a PWA and how you can use them for far more than just your ecommerce store.