Marketing skills

Make sure you've got the email template fundamentals covered

Generating content for your email marketing is an ongoing struggle for many marketers – especially those teams who act as email marketers and content creators. Producing fresh content send after...

It's not just who you know – it's what you know about them.

Tried-and-true tactics to make your audience click

Landing page optimization means improving or enhancing elements on your landing page to increase conversions. An optimized landing page converts visitors by delighting them with unique and memorable experiences.

Maximize the longevity of your content ideation

The cream of content from May 2020

When setbacks arrive and uncertainty disrupts our daily lives, your business continuity plan is going to be indispensable. An effective plan will help you maintain ‘business as usual’, even during the most challenging times.

During times of crises and uncertainty, brands’ ability to communicate with audiences is crucial. Amidst charged emotions and apprehension about the future, you’ll need to reassure audiences about the continuity of your business while maintaining business as usual.

We’re all too well aware of the circumstances that are rapidly changing both our work and personal lives right now.

Would a rose by any other name smell as sweet? What about a rsoe? According to this article on the BBC, spelling typos like this could slash your online sales...

There's so much shoddy content out there that good content can give your brand a competitive edge.

Did you know that 93% of all online experiences start from a search engine? Not to mention, 37.5% of the traffic to ecommerce websites comes from search, as revealed by...

Generating a killer ROI is all about integrating channels, from search to chat, display, video, email, and even offline.

Discover new ways to engage and reengage website visitors, maximize conversions and increase customer retention.

The likelihood of conversion depends on how well you pair the emotional and rational elements of your email marketing. There’s a lot to be gained from getting this marriage spot on.

It happened again. Megastore dotcom is offering a ridiculously low price for the exact same products you’re featuring this week. There’s no way your promo campaign is going to beat that, surely?

Welcome to the second half of my ‘Top tips to engage with your IT Director.’ In this two part blog I wanted to give our customers an insight into engaging their IT colleagues in their marketing endeavors, especially if looking for, or moving, email service providers (ESPs).

I want to give you an insight into engaging your IT colleagues in your marketing endeavors, especially if looking for, or moving, email service providers (ESPs).

There’s never enough time in the day for marketers – even more so, for marketers of startups and small businesses. So what are the top tasks that you really need...

What is the case for plain text emails? What’s the difference between an HTML email and a plain text email? And why would you want to send a dowdy plain-text...